Fort marketing group raises funds for local mountain rescue team

The fund-raising event held at Lochaber Yacht Club proved a big success. NO F15 fund raiser
The fund-raising event held at Lochaber Yacht Club proved a big success. NO F15 fund raiser

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The Fort William Accommodation Marketing Group has raised £600 for the Lochaber Mountain Rescue Team following a ‘Soup and Pud’ lunch, with a raffle on March 29.

The group was set up some 11 years ago, offering a commission-free booking service for local bed and breakfasts and guesthouse owners.

It told the Lochaber Times it has been encouraged to see guests returning to the local area following the Covid lockdown, with bookings beginning to increase for 2022.

The group’s committee told us it has been amazed at how many times the Lochaber Mountain Rescue Team has been called to help walkers and mountaineers up and around Ben Nevis and the surrounding area in recent months.

‘We fully appreciate that this is a charitable organisation funded by donations and is staffed by volunteers who over the last few weeks have been called out repeatedly,’ said a group spokesperson.

‘With this in mind we decided, with the offer of a venue from Lochaber Yacht Club, to host a ‘Soup and Pud’ lunch, with a raffle on March 29 for members and friends in the hospitality sector, to raise some funds to help.

‘We were amazed at the generosity of local businesses in providing raffle prizes, and would like to thank The Alexandra, The Old Deli, Wetherspoons, The Tavern, Granite
House, The Crofters, The Ben Nevis Bar, The Highland Cinema, Off Beat Bikes and Highland Soap Company.

‘We raised £600 for the Lochaber Mountain Rescue Team and we look forward to presenting it to them shortly – we hope this small token will go towards their amazing work in helping to keep our guests safe.

‘As accommodation providers we try to promote the safe use of the outdoors to our guests at www.fortwillam.co.uk and find the fact sheets provided by the Ben Nevis Visitor Centre to be a good source of information to keep them safe whilst enjoying ‘The Ben.’

Over the last few months, the group has applied for the Destination and Sector marketing fund set up by the Scottish Government and was successful in securing a grant to help run a new marketing campaign promoting the Lochaber area as a ‘Go To Destination’ for tourists planning their holidays post-pandemic. Keep an eye out for its campaign entitled ‘Fort William 365’, highlighting some of the gems on offer in the local area.