New visual identity gives UHI a sense of place

Principal Lydia Rohmer checks out the new UHI West Highland branding in Fort William. Photograph: Iain Ferguson, The Write Image/alba.photos.

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The University of the Highlands and Islands (UHI) partnership revealed a new visual identity last week to strengthen engagement with communities and market more effectively through a recognisable brand.

As well as new approaches to photography and design, the change features a new logo based on the letters UHI and an embedded plus sign and strapline: ‘where learning means more’.

The new identity represents the first step towards better engagement, connectivity and enterprising activity.

Speaking after the launch of the new branding last week Lydia Rohmer, principal and chief executive of UHI West Highland in Fort William, said: ‘We are delighted to adopt this new visual identity to show our connection and commitment to UHI’s tertiary partnership.

‘UHI West Highland is extremely proud of our strong relationships with the local communities that surround our 10 centres.

‘We believe this exciting new identity will be more visible and attractive to learners in those communities and therefore strengthen our ability to offer diverse, flexible and supported learning from access to postgraduate level.’

Ten years on from establishing university status, UHI has built a strong foundation to move into a new strategic chapter founded on a ‘daring to be different’ ethos, affirming its role as a regionally focused partnership of independent colleges and research institutions covering the largest geographical area of any campus-based facility in the UK.

The new logo will have an added emphasis of place and location as the university celebrates its geographical spread: UHI Shetland, UHI Moray, UHI North Highland, UHI Outer Hebrides, UHI Inverness, UHI Argyll, UHI West Highland and specialist partners HTC, Sabhal Mòr Ostaig and Scottish Association for Marine Science.

The new identity has been developed by a creative agency in consultation with senior teams and governors across the partnership.

Social media sites and web pages will feature a launch film introducing the new look with all UHI systems moving over ready for the new academic year in the early autumn.

‘Whatever your starting place in your learning journey; whether you are at school, progressing to college or university, engaged in work-based learning, looking to upskill in order to enhance your career, or to begin postgraduate study or research, we are sure this new identity will help us promote even more strongly that UHI West Highland is here to support you every step of the way,’ added Lydia.