Partnership unveils ambitious plan to boost local economy

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Wild About Argyll has teamed up with Oban Business Improvement District (Bid4Oban) to promote Oban as a must visit destination in a bid to drive visitors to the area in 2022 and beyond.

The ambitious plans will see the launch of a number of Love Oban itineraries and activities developed to showcase Scotland’s Seafood Capital and promote the thriving port town as an all-year round destination.

Following a successful summer, the partnership aims to inspire domestic tourists to holiday at home by visiting Oban and surrounding areas and, when international travel fully resumes, encourage overseas visitors to stay longer and help boost the local economy as it continues to recover from the pandemic.

Cathy Craig, chief executive officer at Wild About Argyll, said: ‘Argyll and the Isles Tourism Co-operative Ltd (AITC) is delighted to be working with Bid4Oban and its businesses to build on the high visitor profile achieved throughout Oban and Lorn Tourism Alliance’s tenure and showcase all that Oban has to offer.

‘Travel has changed and so have we and this new approach will ensure a sustainable vision for the future and not only safeguard but increase economic, social and environmental benefits to the area.

‘We will be holding focus groups in Oban during February and are keen to hear views from tourism businesses to ensure we identify all the different aspects of the visitor experience that Oban offers.

‘With a new core team in place, AITC has the capacity and energy to inspire repeat and new visitors to enjoy Oban.’

A series of campaigns and bespoke itineraries will be launched early next year, offering a wide variety of options to suit everyone’s interests and budget. The programme of activity will bring together Oban’s best-known cultural institutions and tourism attractions alongside Michelin star restaurants, award-winning hospitality venues and marine and adventure tourism providers – all coming together to promote and celebrate Oban’s world-class offerings.

A newly redeveloped website will provide a central hub for visitors to plan their break in advance and find out more information about the year-round experiences.

Andrew Spence, BID4Oban chief executive officer, added: ‘The team at BID4Oban are excited about our strengthened partnership with Wild About Argyll.

‘We have big plans to bring repeat and new visitors to the area but also to extend the season and position Oban as a year-round destination.

‘With Wild About Argyll’s extensive destination management experience and input from our knowledgeable levy payer businesses, we are confident 2022 will be a bumper year for the town.’

For more information about the new itineraries visit

Photograph (NO_T26_McCaigs Tower lit blue for MND_01): The new partnership will promote Oban as a year-round destination.