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A community initiative in the north of Mull has been encouraging people to buy and use more local seafood through a week of promotional activities and events.
Seafood Mull & Iona is being led by some volunteer community members from Dervaig Village Hall in collaboration with some local fishermen. The project has been supported by the Regional Food Fund which is delivered by the Scotland Food & Drink Partnership with funding from Scottish Government.
Mull is home to a number of inshore fishermen and farmers, who catch lobster, langoustines, crab, and scallops along with farmed mussels, oysters and salmon.
The impact of coronavirus and the disruption and uncertainty at the end of the Brexit transition period has taken its toll, with significant loss to international markets. The purpose of this project is to stimulate awareness and increase sales of seafood, and other food products, locally thereby contributing to the islands’ economy.
The week-long celebration will showcase the excellent quality and variety of Mull seafood and other locally-produced food, providing an opportunity for the promotion of island produce and real and memorable food tourism experiences.
The week of events from Monday, September 20, include an Oyster Farm Tour and Tasting – starts 11.30am at Am Birlinn, near Croig; email: firstname.lastname@example.org to book – a Perfect Seafood Picnic at a secret location – from 1pm at secret location near Tobermory; to book email: email@example.com – and a Seafood Extravaganza dinner at Dervaig Village Hall showcasing the wonderful seafood landed on Mull.
In addition, the social media coverage has a ‘feed’ of seafood recipes from local restaurants, information on the health benefits of seafood and some film clips with local fishermen giving an insight into handling seafood.
More information can be found on the Seafood Mull & Iona Facebook and Instagram pages.