Scottish Tourism leadership programme launched

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A Scotland-wide programme to support business and community-led tourism enterprises taking the lead in the sector’s Covid-19 recovery was launched this month.

The Scottish Tourism Leadership Programme will offer a range of opportunities to develop personal skills and expertise, to gain insight from fellow participants and subject specialists, and to become part of a growing network of people working together to develop innovative tourism opportunities.

Funded by the Scottish Government’s £25million Tourism Taskforce Recovery Plan, Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland Enterprise, and Skills Development Scotland (SDS) are working together to design and deliver the programme which is offering fully funded places for up to 300 participants between now and March 2022.

Tourism Minister Ivan McKee said: ‘We know that tourism and hospitality businesses have been extremely hard hit by the pandemic and we have been working closely with the sector on a range of initiatives to help them get back firmly on their feet. A talented and valued workforce will be vital to enabling recovery.

‘Recovery will take time, but this funding will enable communities and tourism businesses to come together to work on solutions for the industry and I encourage anybody working in the sector who is looking to develop their skills to consider applying.’

Derek McCrindle, head of place with Scottish Enterprise, said: ‘As we know, the tourism industry has been significantly impacted by the effects of the pandemic. However, there are a huge number of really motivated and talented individuals employed within the sector with the potential to help drive the sector’s recovery.

‘This programme aims to provide these potential leaders with access to the skills, knowledge and networks they need to become amazing leaders within their businesses, communities and wider destinations.’

The first programmes open for application now are Introduction to Tourism Leadership which starts in August, and Communities Leading in Tourism which begins at the end of September. An additional more in-depth Tourism Leadership Course is coming soon.

All courses are available online, with details available at

Individuals from tourism businesses and organisations based anywhere in Scotland can apply for a place.