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A rallying cry has been issued for people to back the region’s local businesses this summer.
The latest wave of the Scotland Loves Local campaign has launched with the message that it has never been more critical to ‘choose local’ in places including Argyll and Bute and the Highlands and Islands.
Scotland’s Towns Partnership (STP) is spearheading the campaign with support from the Scottish Government.
Phil Prentice, STP chief officer, said: ‘The power of choosing local and supporting the region’s businesses should not be underestimated. As individuals, making the right choice has never been more important for our communities.
‘People throughout Argyll and Bute have really embraced the spirit of Scotland Loves Local. As more options open up, we cannot afford to overlook the people and businesses who have been there when we needed them most during the pandemic.
‘We need people to make a conscious decision to support those around them, whether for shopping, services, a meal with friends or a day out. By choosing local we will make a tremendous difference to the fabric and fortunes of our communities.’
The Scotland Loves Local (SLL) campaign launched last summer. The choose local message is being supported by a major marketing campaign in which local businesses and organisations are being urged to get involved at www.lovelocal.scot.
This summer will sees the rollout of the Scotland Loves Local Gift Card, which will give people another way in which to support businesses in their home region.
Purchases are processed via the Mastercard network, with the initiative supported by the Scottish Government.
Tom Arthur, community wealth minister, said: ‘In the coming months we will further bolster the SLL campaign with the second tranche of our SLL Fund, helping communities revitalise their towns or neighbourhoods, building wealth and delivering greater, greener and fairer prosperity.’