View from the Chamber – May 20

View from the Chamber business network.

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With Covid restrictions easing further for most of Scotland this week, we’re getting ready for another stage on the route back to enjoying the freedoms we used to take for granted.

We’ve been in level two since Monday and can now go into one another’s homes for a visit, meet in larger groups in a pub or restaurant, enjoy a drink with our meal inside a restaurant, stay away overnight with friends and watch a film on the big screen again.

With restrictions remaining on most international travel, hospitality and tourism businesses in Scotland have been gearing up for a predicted ‘staycation’ boom.

However, Marc Crothall, Chief Executive Officer of the Scottish Tourism Alliance, made it clear in the press last week that he feels the much discussed ‘pent-up demand’ is not yet being borne out by bookings across Scotland’s hospitality sector.

We may be off to a slower start than anticipated, but a survey carried out by Barclays Bank last month showed that Lochaber, the Outdoor Capital of the UK, should be on course to enjoy a very busy summer, as the highlands was one of the top destinations UK holidaymakers wanted to visit this year.

To find out more about the changing approach to holidays in the covid-era, members are invited to a ‘Hospitality Insight Session’ with Expedia on Tuesday June 1.

As a leading online travel agency, Expedia has in-depth understanding of consumer trends that will help you in your business planning. We’ll hear from its Marketing Insights Manager about changes in booking patterns and what the trends in behaviour might mean for hospitality businesses.

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