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The Proclaimers are supporting a new Mary’s Meals campaign to double the love.
Scottish rock duo Craig and Charlie Reid have been supporters of the Dalmally-founded charity for several years and have taken time out from writing their next album to help the charity with its latest fundraising launch.
The new Double The Love campaign officially launches today, Monday November 2, and will see the UK government match public donations to the charity until January 31 next year, up to £2million.
It means funding raised through Double The Love will allow Mary’s Meals to reach more than 43,000 hungry children in Bong County, Liberia, with a life-changing meal at school.
In Liberia, more than half of all children drop out of school before they finish their primary education, and 64 per cent of girls are out of school. The charity believes the nutritious food it funds and is prepared by local communities attracts children back into the classroom and gives them the energy to learn.
One half of The Proclaimers Craig said: ‘We think the work Mary’s Meals does is fantastic. We’ve been following its incredible impact for years and we’re now delighted to be able to support its campaign to feed more hungry children in Liberia.’
And twin brother Charlie added: ‘For the next few months people’s donations will be doubled by the UK government, meaning that supporters can double the impact of the pounds they’re giving.
‘This year has been tough for everyone in different ways but, in the same way that music brings people together, Double The Love offers a brilliant opportunity for us all to get behind Mary’s Meals and show children in Liberia that we care.’
Amid the Covid-19 pandemic, children have continued to eat Mary’s Meals out of the classroom thanks to the safe community distribution of food to be prepared and eaten at home.
As schools across Liberia re-open, the charity is working closely with local governments and communities to make sure children still safely get the promise of a nutritious daily meal.
Daniel Adams, executive director of Mary’s Meals, said many families in Liberia face an unrelenting daily struggle to feed their children and the Covid-19 pandemic has only added to these huge challenges.
With the charity’s low-cost approach, a donation of just £15.90 will feed a child with Mary’s Meals for a whole school year and with the Double The Love funding from the UK government the same amount will feed two children over the next few months.
‘In such a challenging year this generous match funding from the UK government offers an incredible opportunity for us all to work together to transform the lives of many more hungry children in Liberia. Through the dual gift of food and education, hungry children today will be able to grow into tomorrow’s educated adults who can lift their communities out of poverty,’ added Mr Adams.
Worldwide Mary’s Meals is reaching more than 1.6 million hungry children in 19 of the poorest countries with a nutritious daily meal. The charity has been working in Liberia since 1994, and already serves meals to more than 150,000 children across the country.