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This week sees the launch of a new online campaign from the Outdoor Capital of the UK showcasing the best of Lochaber.
While the videos and accompanying social media posts will undoubtedly appeal to
visitors; the campaign’s aim is to encourage the Lochaber audience to shop local, enjoy fine food and drink, take part in the wide range of activities and explore the stunning Highland scenery we’re lucky to have on our doorstep.
With so many of us spending much more time at home and close to home, it’s the perfect opportunity to encourage the local community to appreciate all the positives about our spectacular region.
Lochaber Chamber of Commerce promotes the area as the best place in the UK to live, work, study and visit under the Outdoor Capital of the UK brand.
Frazer Coupland, CEO of Lochaber Chamber of Commerce said: ‘There’s a reason why Lochaber is renowned as the Outdoor Capital of the UK – and there are so many ways to get out and enjoy it. Whether you fancy something adventurous, or just want to discover new places to go for a walk or bike ride, you’ll never be short of somewhere to explore.’
The videos are themed around the topics of Shop Local, Food and Drink, Coast and Mountains, Accommodation and Things to Do and feature stunning video footage of the area.
‘We’ve not just got the outdoors to offer – there’s loads of great places to enjoy a meal
or a drink or a night away, great places for gift shopping, and fantastic local produce,’ added Frazer.
Buying local is becoming ever more popular and there’s a great range of shops and food and drink producers to tempt you in Lochaber – from unique gifts to fresh produce, artisan baking and brewing – choosing to shop local is a choice that supports the local economy and community.
Created as part of a campaign to support local businesses through the pandemic, the videos will be showcased across the Outdoor Capital of the UK’s social media channels over the next six weeks – the beautifully shot, locally produced videos feature specially commissioned music by Glenfinnan-based musicians Ingrid Henderson and Iain MacFarlane.
Local businesses and residents are encouraged to share the videos far and wide to promote their area using the hashtags #myoutdoorcapital and #Lochaberlocal.
Check out our new feature video of The Outdoor Capital of the UK, Lochaber at https://www.youtube.com/watch?v=B7S8cLX7JJ0