SAMS dips toe into eco-fashion with online shop

SAMS Undergraduate student Mascha Dix

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The Scottish Association for Marine Science (SAMS) has launched a range of clothing to promote Earth’s largest ecosystem.

The online shop sells environmentally-friendly t-shirts, hoodies and bags displaying positive ocean images and messaging.

SAMS, based at Dunstaffnage, near Oban, said the venture into clothing is to increase awareness of the environment and to promote marine science research among new audiences.

SAMS has been highlighting the marine environment through research, education and outreach activities in the run-up to the UN Decade of the Oceans (2021-2030).

Dr Anuschka Miller, head of communications at SAMS, explained: ‘We believe marine science is in fashion and we wanted to give others a chance to express that.

‘We also think clothing could for some become an entry-level into marine science.

‘Fashion can be a good-looking reminder about important issues. We are constantly bombarded with powerful marketing messages and easily forget even the most important messages if they are not regularly and powerfully repeated.

‘We hope that people will start to literally wear their ocean heart on their sleeve, and in doing so will also support our marine science research and education.’

Items can be viewed at www.oceanexplorershop.co.uk and there is free standard delivery on orders made between July 31 and August 2.

SAMS also hosts design and textiles company Crùbag, run by graduate Jessica Giannotti.

Crùbag merges ocean science and art to create one-of-a-kind print designs and sustainable luxury accessories to raise awareness of our oceans.

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