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A string of Scottish artists have been lining up to take part in new stream series from iconic locations including McCaig’s Tower, Glenfinnan Viaduct and Inveraray Castle.
Edinburgh Night Club FLY has partnered with Ground Level Up, an award-winning film production company, and FELive (world touring audio suppliers who recently did Lewis Capaldi’s world tour) to deliver a series of recorded online streams with world
renowned artists from breath-taking locations around the UK on its new YouTube
channel: Music Is The Answer.
FLY operates one of Scotland’s largest music festivals, held in Princes Street Gardens
under the iconic Edinburgh Castle and at Scotland’s finest stately home, Hopetoun House, which along with its club nights attracts audiences of over 70,000.
The idea was trialled as part of moving its FLY Open Air Festival online in May. It streamed Jackmaster [b2b] and Jasper James from Hopetoun House resulting in over 50,000 views from people all over the world and raising thousands of pounds for charity.
Music Is The Answer (MITA) will also allow a global audience who are currently less able to travel to Scotland to virtually visit some of the most stunning venues and locations across the country.
The first stream took place on Thursday July 16, featuring La La at Kinross
House, while HYYTS Forth Bridge performance was aired on Thursday, July 23.
Next Thursday, July 30, is the turn of Ransom FA and Oakzy B who were filmed at McCaig’s Tower on July 2.
Ransom FA had a blazing year in 2019 having starred in BBC Three’s The Rap
Game UK and is at the forefront of the vibrant Scottish Grime scene which is now making waves across the UK while Glasgow-based MC, Oakzy B also made his own appearances on BBC Scotland Tune and 1xtra Scottish team takeover. He is known also in dance and happy hardcore’s Makina genre accumulating more than 23 million plays on his SoundCloud AlmightYOakz.
The long-term project will continue on the YouTube channel where people can
subscribe or follow FLY’s social channels for alerts about the regular streams. The streams are free but there will be the opportunity to contribute to charities nominated by the artists and venues of each event.
Each stream will be made available on YouTube, Twitch and Facebook at 7pm on the advertised day and it will then remain on the YouTube channel indefinitely.
Fergus Myer, Music Is The Answer, said: ‘With Covid-19 causing such a huge blow to all
in the music industry, it’s been an incredibly difficult time, not just for venues and promoters but artists as well.
‘There are so many artists out there who will lose momentum with their live shows, release streaming numbers or perhaps won’t manage to get going at all.
‘Music Is The Answer will help us to push the boundaries beyond discovering, supporting and championing talent – something we (FLY) always strive towards. The visual element will create an experience and allow a global audience, with a range of interests, to really connect with the artists and breathtaking locations, at a time travel and live shows are not permitted as well as when we return to normality.
‘Music has the ability to change your mood and with everyone’s mental health suffering
throughout lockdown, we believe that lifting people’s spirits through music can help.’
Producing phenomenon Sam Gellaitry was filmed at Inveraray Castle on June 3 and a date has yet to be confirmed for the streaming while an artist and date has still to be confirmed for the Glenfinnan performance.