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As restrictions remain in place for Scotland, the business community and all of us as customers still face the uncertainty and unknowns that surround a trip to the High Street, getting back to the office, pulling a pint or enjoying the company of friends on a Saturday afternoon watching your team on the big screen or supporting them at their weekend fixture.
As a business, you can start to lay the foundations of a post-COVID-19 roadmap, a plan through recovery and take those first steps in ensuring that your assets are in the best shape possible; ready, waiting and poised for return.
Taking a holistic view of your business during lockdown may provide you with the best opportunity to understand exactly what your business can offer, the products you have available and give you some time for those ‘creative juices’ to start forming ideas for recovery. You may have started this process already, which is awesome, but if not then don’t fear.
Map and review your physical and digital assets, get them looking the best they can be and think about how you can showcase these to your audience. Think about how you write and talk about your business, any print material or online text that you are using on your website, social media or sales platforms. When was the last time you updated your images or video content? When did you last review your online listing or update your website? Have you looked at your customer data to understand your audience?
When you’ve reviewed and either created some new content or generated ideas on what you’d like to change, write these down and start formulating your plan. Think broader than a COVID-19 response or a single campaign, think of your business strategy and pull all strands together such as your marketing, finance, sales, customer support, product development etc. Create value with your plan and be open to making small incremental changes along the way. Learn from them and experience. Ask you customers and bring them along for the journey.
If you would like to refresh your skills or learn something new to help with what has been discussed, you can enrol in FREE online courses that cover a wide range of topics currently offered by Business Gateway at www.bgateway.com/events
Plus, My World of Work have collated a number of free online courses including Google Digital Garage on their website at www.myworldofwork.co.uk/learn-and-train/find-free-online-courses