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Loch Fyne Oysters has announced the expansion of its supermarket deal with Waitrose to include Bradan Orach smoked salmon.
The smoked salmon will be available in nearly 130 UK stores to add to Waitrose’s current offering of Loch Fyne oysters and mussels by the Argyll-based seafood specialist.
Cameron Brown, managing director at Loch Fyne Oysters, said: ‘The fact that Bradan Orach smoked salmon is now available in Waitrose stores is incredibly exciting for us. We’re very proud to expand upon our existing partnership with Waitrose.’
Bradan Orach is a smoked salmon produced in small batches. After being dry cured with salt only, the fish is smoked for longer than usual in traditional kilns.
Since the launch of Loch Fyne’s partnership with Waitrose just over a year ago, when Loch Fyne products went into 60 stores, stockists have more than doubled since as a result of demand.
Loch Fyne Oysters’ seafood is stocked in luxury retailers including Selfridges and is served at Formula One racing events and Champions League Finals.