Trio join forces for tourism exhibition

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Last week BID4Oban, Oban and Lorn Tourism Alliance (OLTA) and Oban Live exhibited at the VisitScotland Expo at Glasgow’s SEC.

This is the first time the three groups have joined forces to exhibit and promote the town as a destination to the many UK and overseas tour operators.

Over the two-day event, which was attended by thousands of tour operators, the group engaged with many interested parties employed within the industry.

There were many appointments pre-booked prior to the event and the team had hundreds of interactions with operators who want to bring visitors to Oban and the surrounding area.

There were hundreds of exhibitors from all sectors of the industry from sole tour operators, hotels, travel companies and many key towns and cities across Scotland.

The event was highly successful and the main message coming from those wanting to visit the area was they want unique travel experiences, bespoke tours and good quality accommodation.

There were a large amount of operators from the Chinese, Indian, Japanese
and European markets. Linda Battison (OLTA) and Andrew Spence (BID) commented how successful the event was ‘not only in understanding our future markets but also what our visitors of the future are wanting’.

‘There are huge opportunities for everyone involved in tourism in Oban and Lorn.’

Planning for next year’s event has already begun and plans are being drawn up to bring all operators from Argyll and Bute into one area of the exhibition to provide a one-stop shop for potential buyers.

‘There is also a need to ensure that we gain improved support for funding and promotion from Argyll and Bute Council,’ added Mr Spence.

‘Many areas are heavily subsidised by their councils and this in
turn improves the economic prosperity for the area.’