Oban mum’s product stocked in Superdrug

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An Oban mum who created a solution to uncomfortable shoes will have her product stocked in Superdrug stores across the UK.

Laura Birrell, who now lives in Glasgow, created Sticky Heelz – an anti slip pad that helps with fitting, rubbing and blistering.

Laura, who also created a ‘teardrop arch pad’ range, said: ‘Manufacturers cannot make shoes to fit every woman exactly and, in many cases, only offer half sizes in limited brands.

‘We are delighted Superdrug has listed our anti-slip heel pads and our teardrop arch pads that reduce discomfort at the ball of the foot. I am looking forward to working with Superdrug.

‘The day I decided I wouldn’t wait for someone to come up with a solution for my shoe problems was a game changer,’ added Laura, who had her first child in 2013, aged 43, two years before launching her first product.

‘It is validation that having a child and getting ‘older’ does not mean your opportunities are limited. It is all about mindset. I sacrificed my salary, put myself out of my comfort zone and have never looked back. I am excited about scaling my business globally and growing a brand.’

To find out more, visit www.stickyheelz.com