Scottish Highlands climb to sixth place in destination rankings

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With the official start of summer a week away, coastal resorts such as Oban and Fort William are gearing up for a busy period as 55 per cent of British adults will be holidaying at home over the next few months.

Holidaymakers spend an average £599.80 on their annual break – giving the UK economy a boost of £17 billion. Topping the UK holiday location is Cornwall with Devon, the Lake District, London and north Wales making the top five, with the Scottish Highlands in sixth place.

These findings have been revealed in Travelodge’s annual holiday index. The report, which surveyed 3,000 British adults for the past seven years, shows that 2017 is set to be another strong year for the staycation.

A third of the Britons surveyed reported that they are taking a rural break this summer and the top destinations for this year also including the Norfolk Broads, Yorkshire Dales and Peak District.

The study also revealed that nearly half of Britons are taking a one-week holiday supported by three short breaks throughout the 2017. Just 17 per cent of adults are taking a traditional two-week holiday.

The report revealed that over a third of holidaymakers are taking a multiple location break as part of their main UK holiday and combining a coastal break with either a rural or city break.

Over half of the people surveyed reported that they are holidaying at home this year because it is too expensive to go abroad and a staycation break offers better value for money.

More than a third of adults also stated that they want to holiday at home this year in a bid to support the British economy as a result of Brexit.

A quarter reported that an annual holiday is one thing that they refuse to cut back on.

The report has also highlighted that the UK’s top staycationers are in Aberystwyth with as many as 85 per cent of people from the Welsh town taking a staycation break this year and the average household spending £456.75.

The other cities making up the top five are Gloucester, Sheffield, Plymouth and Worcester.