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Twenty-seven road incidents in Scotland resulting in the death of a horse have been reported to the British Horse Society (BHS) in the past year.
The largest equine charity in the UK has launched its Dead Slow campaign to educate drivers on how to safely pass a horse on the road.
The campaign urges drivers to slow down to a maximum of 15mph when they meet a horse and rider on the road, and to leave at least a car width between them, passing wide and slow without engine revving or sounding their horn.
The BHS has partnered the Department for Transport to produce a THINK! video as part of the campaign.