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Marking success for Lochaber
By Monica Gibson, senior reporter
A MARKETING group for Lochaber is hoping to help residents see the area through visitors’ eyes.
The West Highlands and Isles Tourism Association (WHITA) is made up of four existing organisations- Ardnamurchan Tourist Association, Discover Glencoe, Road To The Isles Marketing Group and the Fort William Accommodation Marketing Group – who have joined forces to promote the area to potential visitors from all over the world.
This week it launches WHITA2016, a survey designed to begin the process of collecting information about visitors, where they come from, what they think of the area and where they research their trip before deciding to come to Lochaber.
Andy Keen, chairman Fort William Accommodation Marketing Group said: ‘We believe Lochaber is an amazing part of the UK to visit, with lots to offer everybody of all ages and fitness levels. We are not just an extreme activity playground.
‘By listening to our visitors and to our local businesses and then pooling our resources and working together, we can spread the right message far and wide, bringing more tourists – and more money – to the area.’
With a combined membership of around 300 local tourism businesses, WHITA believes it provides the most representative, comprehensive and appropriate platform for future joint marketing activities and tourism planning in the region.
Catherine Susans, chairwoman of WHITA and of Discover Glencoe added: ‘This is a real opportunity for individuals and businesses from all across Lochaber to come together and promote our food, wildlife, culture, history, activities and of course the friendly accommodation on offer. And a chance to make a really positive impact for the area.’
The survey is available to complete online and also in printed form. Get in touch with WHITA at firstname.lastname@example.org,uk